So I have bought tickets for the National Achievers Congress in Birmingham. The two headliners are Gary Vee and Grant Cardone. Both of these are heavy hitters in the marketing and business world. Best of all, it cost £39, so not a bad price to see two major business moguls. However, will it live up to the hype? That remains to be seen. (I’ll blog from the day).
I have been to many of this type of event. Some are great, some are absolutely terrible. However, even the bad ones help to inspire me, even if it is because I know I can produce a better event with better advice in my sleep. Even if you come away with just one small nugget of information, it is worth going. My favourite kind of speakers are those who talk about their life stories and how they really got to where they are. I love finding out how people came up with their ideas and it usually sets my brain off firing on all cylinders to see what I can come up with.
My favourite business show is the Big Business Show in London. This brings together so many different speakers in one place, there is always something to spark your idea process off. Avoid the smaller workshops and instead stick to the ones on the main stages. These are the people you want to emulate as these are the ones who have made it big enough to secure a prime speaking slot.
The worst event I have been to is an Andrew Reynolds seminar. He promised the world. He lured me to the event by saying he was retiring and promised to set me up with part of his business, a limited company and all the tips I would need. I know, sounds too good to be true. I thought I would go. There was no charge to attend, but there was a mandatory donation of £150 to a charity. Whether that gets to charity I don’t know, but I would like to think so. Anyway, when the course ended, all I got was a link to a few ebooks that he had sent out to every single person who had attended. There was no big inspiration moment and no real advice over and above the standard. However, what this course was good at, was making me appreciate that if you happen to be in the right place at the right time, even with a crappy business model, you can make it. So with an amazing business, you can quickly become the industry leader.
So even if this Gary Vee conference turns out to be just a disappointing sales pitch for his books, courses and god knows what else, I can take away the way he chooses to sell things and the messaging he uses to pull in the sales. All of which can be used to improve sales and grow my own business.
